According to the online article, The History of Mass Media in America, the newspaper is the oldest form of media. As the internet is used more and more as a quicker choice to obtain information, the use of newspapers have begun to decline. I have personally seen the aftereffects of the decline of the newspaper in my own family. My brother in law lost his job at the newspaper company that he was employed at for almost 20 years. He lost his job because the number of people that subscribed to the newspaper had declined so much until they could no longer keep the same number of employees on the payroll. He was forced to either relocate to another branch of the company which was almost 100 miles away- or to look for work elsewhere. After a year of joblessness, he has finally found work.
Despite the decline in those that subscribe to newspapers, they are very helpful in providing interesting information in the way of commentaries and opinions that are available to be read by the general public. I have found newspapers to be helpful when I have been interviewed by a reporter. The information helps to spread information to the general public and allows someone to save the information to read it at another time. I have even cut out interviews to be scanned and used for my own media kit in some cases.
I hope that newspapers will continue to be a form of media that is used in the near future. It has a lot to offer for consumers in the way of coupons, car purchase inserts, sports inserts, and everyday living inserts that can be read in the comfort of the home and whenever an individual chooses to read it.
To learn more read:The History of Mass Media in America
http://www.associatedcontent.com/article/13499/the_history_of_mass_media_in_america_pg8.html?cat=27
Purpose - to provide a positive outlook on the field of communications from an experienced perspective
ReplyDeleteDesign - This is the only area I feel is really lacking. While the color you have chosen for the background matches the attitude projected in your writing, it is a bit bland to look at. The stark white wall and common black text with no variation do little to play up the tone of your page. Experiment with color and adding imagery to your background to give your page more depth.
Content - I like the voice within your writing. It is very positive and knowledgeable, and does a good job of informing the reader. I would also say the content you have chosen to include suits the purpose and tone of your page.
Audience - Those looking for a light voice to educate them on communications, other communications scholars.
Recommendations - I would work on developing the visuals on your page to compliment the great writing you have included. Having a good visual in addition to great text can only provide you with a stronger page.